Women on Wheels/Wise on Wheels has been operating for over a decade and has seen over 15,000 attendees at Workshops across Australia. The WoW Program is a customer acquisition and loyalty initiative that you can offer to your customers and those within your local community.
Fact: Women purchase over 60% of all new cars and make the final decisions in 85% of all new car purchases.
WoW acts as an external resource for Automotive businesses to assist them to hold a successful vehicle and safety awareness event at their premises. We work with the nominated event co-ordinator for a period of 6 weeks prior to the event and provide checklists, timelines, instructions and content guidelines for the complete event management. Additionally, we provide the facilitator on the night and the catering for the participants.
TIME OF WORKSHOP
The events are usually held during the evening and run from approximately 6.30pm to 9.00pm. Usually, registrations will commence at 6.00pm. The WoW facilitator will arrive at the premises number of hours before the event to assist in setting up the workstations and with briefing for all staff involved.
The workshop consists of five hands-on workstations, plus a safety talk at the conclusion. Participants are offered light refreshments upon arrival.
The participants rotate through the five workstations, which run for approximately 15-20 minutes for each. The workstation topics that are covered include: